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Pseudonymization

Data & Research MethodData, Privacy & MeasurementGeneral Sensitivity

A way of handling data where identifying information is replaced with artificial identifiers but can still be reconnected if needed.

What This Really Means

Pseudonymization replaces identifying information with substitutes while still allowing data to be re-linked if needed.

This makes it useful for analysis while offering less protection than full anonymization.

Examples

Separating identifying data from response data

allowing access to past results without exposing identities.

Common Misunderstandings

Tap each myth to reveal the reality

Reality

Pseudonymized data isn’t automatically fully anonymous, and Pseudonymization is about a way of handling data where identifying information is replaced with artificial identifiers but can still be reconnected if needed.

Reality

Pseudonymization describes a way of handling data where identifying information is replaced with artificial identifiers but can still be reconnected if needed, so it doesn’t mean that pseudonymization offers no privacy protection.

Reality

Pseudonymization is about a way of handling data where identifying information is replaced with artificial identifiers but can still be reconnected if needed, and it doesn’t imply that pseudonymization and anonymization are interchangeable.

Tags

#privacy#research#data-privacy-measurement#data-research-method

Inside LoveIQ

We identify patterns related to Pseudonymization by analyzing responses in our assessment modules, helping you understand your unique relationship dynamics.

Sample visualization of a gap metric.

“You don't need to label yourself. These terms help describe patterns — not define you.”

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