Cookie Policy

1. What are Cookies?

Cookies are small text files stored on your device when you visit a website. They allow the website to recognize your device and store certain information about your preferences or past actions.

We also use similar technologies such as:

• local storage
• pixels
• device identifiers
• scripts

For simplicity, all these technologies are referred to as “cookies”.

2. Legal Basis

We use cookies only in accordance with:

• General Data Protection Regulation (GDPR)
• German Telecommunications Telemedia Data Protection Act (TTDSG)
• ePrivacy Directive

Strictly necessary cookies: § 25 (2) TTDSG / Art. 6(1)(b) GDPR — no consent required.

All other cookies: § 25 (1) TTDSG / Art. 6(1)(a) GDPR — require prior explicit consent via our consent banner.

3. Categories of Cookies We Use

A. Strictly Necessary Cookies

These cookies are required for the operation of LoveIQ and cannot be disabled. Examples:

• login authentication
• session security
• shopping/checkout process
• consent status storage

Legal basis: Legitimate interest & contract performance (Art. 6(1)(b) GDPR, §25(2) TTDSG)

B. Functional Cookies

These improve usability:

• language preferences
• interface settings
• remembering progress in surveys

Legal basis: Consent (Art. 6(1)(a) GDPR)

C. Analytics Cookies

Used to understand how users interact with LoveIQ:

• page visits
• error tracking
• performance metrics

Typical tools may include privacy-friendly analytics and aggregated statistics.

Legal basis: Consent (Art. 6(1)(a) GDPR). IP addresses are anonymized where technically possible.

D. Marketing Cookies

We may use cookies for:

• advertising measurement
• retargeting
• conversion tracking

These are only activated after explicit consent.

Legal basis: Consent (Art. 6(1)(a) GDPR)

E. Third-Party Services

LoveIQ may integrate services such as:

• payment providers (e.g., Stripe)
• hosting/CDN
• email services
• analytics tools

These providers may set their own cookies. We conclude data-processing agreements with partners under Art. 28 GDPR.

4. Consent Management

When you first visit loveiq.org, you will be asked to choose:

• Accept all cookies
• Reject non-essential cookies
• Customize preferences

Your choices are stored and can be changed at any time via the “Cookie Settings” link in the footer.

5. How to Control Cookies

You can:

• change preferences via our banner
• delete cookies in your browser
• block cookies via browser settings

Please note: disabling necessary cookies may limit functionality.

6. Storage Duration

Cookies are stored only as long as necessary:

• Session cookies: deleted after session
• Consent cookie: up to 12 months
• Analytics cookies: maximum 24 months
• Marketing cookies: maximum 12 months

7. Data Transfers

Some third-party providers may process data outside the EU. We ensure protection through:

• EU Standard Contractual Clauses
• additional safeguards
• data minimization

8. Your Rights

You have the right to:

• withdraw consent at any time
• access stored data
• request deletion
• object to processing
• lodge a complaint with a supervisory authority

Contact us in case.

9. Updates

We may update this Cookie Policy to reflect legal or technical changes.

10. Governing Law

These Terms are governed by the laws of the Federal Republic of Germany.